Working at Beauty Bay managing, delivering seasonal campaign and new launches ideas. My main duties were concepting design and art direction. This campaign was the new launch of Beauty bay’s Liquid Blush in four new colours. Creating digital assets, emails, paid assets. Creatively we had multiple shots which needed to be shown and finding a creative way to showcase this in commercial way. This was a 360 campaign delivering output on all digital channels and art directing creative. Using gen-z style to target our audiences in a fun way with overlapping messages on animations. This campaign showed diversity and integrated design that worked beautifully for the product and campaign.